2013. A simpler time. Back when Barack Obama had just started his second term in office. Instagram baddies hadn’t begun selling FitTea, just asking us if we were ready to “#WakeUpNow”. We hadn’t yet begun to communicate exclusively in memes and reaction pictures, they were just an added cherry on top of a funny conversation. Also, it was the year Jahron Anthony Braithwaite aka PARTYNEXTDOOR broke out into the contemporary R&B scene. If you had asked me back then, I would have said to you that he was poised to take over for the foreseeable future. But now it’s 2017 and it’s all fucked up. We got a thicc ass sentient carrot as President. Your favorite Instagram model probably already been nipped, tucked to Bolivian and selling diarrhea teas. The English language has evolved (devolved?) into a combination of whatever keys the Apple iPhone English and Emoji keyboards provide, refried memes, and dead Vines. Most importantly, the OVO Sweatshop has claimed another career and that’s why I’m writing you today. Join me, as I examine and ultimately try to answer: “Where the PARTY At?”
The year is 2003 and I am but an 8 year old child of God, riding in the car with my mother as my knock-off Walkman CD player spins a burned mix CD I borrowed from a friend. The CD is filled with familiar classic tracks, Nothin by N.O.R.E., Air Force Ones by Nelly, Thoia Thoing by the Pied Piper of R&B and honestly, I think there was some random Eminem tracks on there too (but them joints was getting skipped!!).
Soon an unknown sound envelops my cheap plastic headphones. It sounded like a drumroll, but more so a man imitating one over bass and what sounded like sirens. Though before I could fully take in what I was about to hear, my mother asks “What you listening to?” and motions me to put my CD in the car’s player. Unaware of the implications of this decision, I innocently skip into the CD to get back to the new song i was just listening to. Maybe my mom would know what exactly I was hearing.
30 secs passes and suddenly my mother, visibly shaken, pulls over and turns the music down. “Did he just say til the sweat drop down his BALLS? uh uh what in Jesus name..” she says as she ejects my CD and tosses it directly out the window like Nolan Ryan. As Kirk Franklin directs the rest of our car ride and I watch my CD get thrown into the wind, all that I could manage to think about was that song, still playing in my head. What did I just experience? Who was that screaming? What does Aww Skeet Skeet Muhfuckaaaaaaaa mean and why does it make me feel prone to violent outbursts?
Throughout the early to mid 2000s, there were many producers making both national and international hits that often still get recognition today, including (but not limited to) The Neptunes, Timbaland, Mannie Fresh, and Scott Storch to name a few. Among these names however, many tend to forget or even undermine a legend that helped found the hegemony held by the Dirty South from 03-06, Lil Jon (pronounced A-LIL JON!!!!).
Lil Jon, a humanoid creation purely composed of alcohol and whatever they put in those sketchy energy pills sold at Shell gas stations, came into the mainstream success around 2001 with his smash hit, ‘Bia Bia’. Along with the Eastside Boyz and frequent collaborators the Ying Yang Twins, Lil Jon rose to fame with his breakthrough and CD tossing hits, Get Low and What U Gon Do.
Created in a secret lab under the sweatshop they used to make Famous Stars and Straps apparel in, Little Jonathon was birthed as a cyborg with the vocal capacity that hardly reached beyond expletives, simple questions, the names of various American cities, violence and confirmations. The true personification of a 4Loko drink, Lil Jon was released into the world to bring the world a sound that could only be synonymous with drunken confrontation and hostility.
But instead of further detailing who exactly Lil Jon is, let us focus on his achievements:
Successfully screaming on tracks without becoming too much
Before DJ Khaled captured our ears (by force), Lil Jon was the resident screamer in hip hop (aside from DJ’s and radio personalities). Though, what will always separate Lil Jon from the rest of the pack is just how much charm he brought to his exclamations and threats of violence. In 2004, I’m not sure if anyone could say the words ‘What’ ‘Okay’ or ‘Yeah’ without thinking of or fighting the urge to imitate Lil Jon’s famous tone. Not only did this bring notoriety and familiarity to Lil Jon’s character, but it gave him almost endless crossover potential. Lil Jon could scream HEYYY HEYYY!! A- LET’S GO!! on a polka song and get the whole Czech Republic throwing bows and knocking over drinks.
Bringing almost pornographic levels of aggression and energy into music
In creating Crunk music, Lil Jon not only paved his own lane, but made an avenue to use music as a means of transferring vigor and contact high into the listener without the need of meaningful lyrics. While playing Lil Jon, you would never expect to hear any lyricism, metaphors or enlightening wordplay and if you did, you would be probably be the one they’re talking about fucking up. Interestingly enough, this absolute disregard for content or knowledge is what made this kind of music work. The constant repetition of BITCH! I DON’T GIVE A FUCK! and/or GET CRUNK! soon becomes the only words you truly want to hear. Over Lil Jon’s bass and synth heavy instrumentation, life changing or spiritual lyricism would only feel lost upon deaf ears (also due to the high decibel levels of both Lil Jon and his production).
Producing/being featured on a LEGENDARY amount of hits
Looking back on many artists careers, there are often points where one could highlight and note that the artist could have capitalized on a certain aspect or done more in a specific area to reach the level of fame or wealth that their potential had made them out to be able to ascend to. Though, it is hard to do such with Lil Jon, especially with how he used his sound to not only help raise the South to prominence, but help influence the hyphy movement and reinvigorate the careers of previously established artists such as Ice Cube and E-40. Along with this, he also helped introduce the world to artists such as Pitbull, Lil Scrappy and Ciara. Among his production and feature credits, his standouts include:
Goodies by Ciara
Girlfight by Brooke Valentine
Most E-40s My Ghetto Report Card album
Go to Church by Ice Cube
Get Buck in Here by DJ Felli Fel
No Problem by lil scrappy (a song that may have the greatest opening lines of all time “YOU DONT WANNA BE DEAD IN THE STREETS/MOUTH FULLA BLOOD AND A SOUL FULLA HEAT”)
Okay by Nivea
Freek a Leek by Petey Pablo
Toma/Culo/The Anthem/I Know You Want Me (and many more) by Pitbull
I’ma King by P$C
Let’s Go by Trick Daddy
Some Cut/Neva Eva by Trillville
Shake That Monkey/Blow the Whistle by Too Short (the former including a part where Too Short instructs a woman to wiggle that tail like her name was Flipper)
Snap Ya Fingaz/What You Gon Do/Bia Bia/Get Crunk by himself and the Eastside Boys
Lovers and Friends/Yeah by Usher
Shorty Wanna Ride With Me by Young Buck
Damn by the Youngbloodz
Get Low by Ying Yang Twins
Other notable accomplishments:
- Starring in a Chappelle’s Show skit parodying himself
- The Snap Ya Fingaz video in which he introduces epilepsy to all on what looks to be a $200 budget
- Carrying around a diamond encrusted cup eventually leading to a energy drink line (which influenced Trillville to not only assault a school faculty member and destroy a classroom, but also stand on top of a school bus and rap in 6xl Coogi coats in the Neva Eva video)
- Once pressed Donald Trump on Celebrity Apprentice after he called Lil Jon an Uncle Tom
“You an impostor! You drinkin’ water! (Get Outta Your Mind)”
“WHAT!!! Heyyyy heyy, it’s the kings of Crunk bitch BITCH!!!”
“Up in here kissing, hugging, squeezing, touching/Up in the bathtub rubbadubbing”
In conclusion, citing Lil Jon’s musical success and overall influence on the genre for a good 4-5 years, it is flagrant to leave him out of discussions on top producers of the last 15 to 20 years. Apart from hip hop, he also had many club hits with LMFAO and.. other EDM niggas, but I’ve never gotten a lip piercing or cussed my mom out for not letting me spend the night at Danny and Martha’s party so I can’t say I really participated or am fully knowledgeable in that culture. Regardless of that, Lil Jon deserves all the success he has gained and also deserves far more recognition in the hip hop community than he has received thus far. In closing, I will leave you with a both profound and stimulating quote from the Littlest Jon himself:
“We don’t give a fuck ho/ Y’all pussy like bitches”
Yo I’ma come clean, My second all time favorite basketball player Kobe Bean Bryant got out the paint last night, retired with 60 points & I was sad as shit bruh.
Your Favorite ball player wasn’t jail posing this great back then my G
I say was cause I hop on Twitter at least a half an hour ago to find out Rae Sremmurd just dropped a new fucking track! AND ITS FIRE!!! On a Thursday! Direct deposit hitting Thursday! I got so much love for my SremmLife album of the year article (https://thisisadamnblog.com/2015/07/08/why-sremmlife-is-album-of-the-year-thus-far-words-by-akeemsumthing/) that I felt it was only right to inform my fellow non old heads with this great fucking news. I ain’t even gonna hit y’all with anymore unneeded info, Shout out to the God Zane Lowe for premiering this masterpiece. Go call ya barber, get a line up, hit the liquor store, Hennessy on ice, smoke something & enjoy.
So many questions float through my head on the daily. “Why God had to take Speaker Knockerz?” “Who mans is this?” “Why would you tweet this dumb shit?” “I’m pussy?” “What went thru Lil Mama head before we saw her posed up next to Jay and Alicia Keys at the VMAs?” “How’s Lil B doing?” Etc. The question I find myself revisiting the most though, is “WHY DOES JOHNNY CINCO GO SO FUCKING HARD?”
I don’t look forward to much, I like to let life surprise me. However, I been anticipating Cinco 2 since I was born. Now I know what you’re thinking, “How can he say that when he started listening to John Five last year?” Honestly, my answer to that is, fuck you bitch, stop bringing up old shit. Fucking dork.
You would feel as strongly as I do about Giovanni Cinque if you listened to “My Swagger”. The song is lean, shrooms, weed and xan all rolled into one merry melody. The song isn’t about much lyrically, typical rapper shit – staying fly, getting money, fucking – but we not here for the lyrics, we here for the beat and for how well Johnny fuses with the beat. The best thing about Johnny is how creative he gets with these songs. Sometimes producers give the same beats to different artists, and one artist plays to the production and the other flounders. If you gave out some of these Cinco beats to other rappers, few would be able to create a more fun, enjoyable, and overall great track. Cinco makes the production his.
If you wanna create a true hoverboard, harness the energy emanating from the booth as Johnny records. I guarantee he’s levitating the entire time. It’s the only explanation for why one man can float on a track so effortlessly. Of course, the background vocals provided by him take the track to another level, but the best part is at the end of the song when he fully dedicated himself to hitting them notes as the beat fades. You know he came out the booth and collapsed like Jordan after his dad died.
Cinco came out the booth and took a lean bath to recuperate.
This not a song you dab to or run off on the plug. You gotta bring back blassic ATL snap dances for this. Lean Wit’ It, Yung Joc Motorcycle dance, Stanky Leg, but most importantly, this song was made to Super Soak that hoe.
Bonus points if you can swag out like Lil Mouse.
Anyway, enough rambling from me, enjoy this fucking track and peep that outrageous ad-lib Johnny flexes at 1:53. Man goes from surprise to bewilderment to joy in milliseconds.
– Stackz Dollaz
I’m a hater. Hating > Showing love is a fact of life, but obviously that doesn’t matter anymore because i’m thru with hating on this young man Post Malone.
The reasons I wasn’t really fucking with Post Malone was cus this cat got big off a wild mediocre song. I truly don’t get what’s so amazing about white iverson.. at all.. not one bit. (also I still lowkey think he’s doing 2016 blackface, but I’m not gonna go into that) Needless to say he’s proven that he’s capable of more.
In what has been an already huge 2015 and even bigger 2016, this past year was filled with new releases, videos, apps and additionally, robberies. Shy Glizzy got stuck up, Lil Mister from Chiraq, they even caught Steve Francis slipping smh. but what are the most notable robberies in recent history? which instances do you think of when you think of theft in hip hop?
DJ Nate v. Man On Bike
If you’ve never heard of him before, DJ Nate is an artist in Chicago known mainly for his footwork production and his party songs such as ‘Gucci Gogglez’ or r&b songs like ‘What A Night’. In contrast to the drill scene, DJ makes a more fun, turn-up style of music without weapons and gunshot onomatopoeia.
You can tell by just 8 or so seconds in that Nate seems like a personable dude. Not many rappers show love to random people in the street, even if its on film you’re still inhabiting one of America’s murder capitols where police and lotion are nowhere to be found. but 13 seconds or so in, Nate realizes why most rappers don’t show love to random niggas on bikes. I don’t enjoy watching the video myself, seeing as Nate had no way/point to fight back but note the complete lack of empathy and human compassion that this citizen shows Flexxbabii Bakaman (yes I swear DJ Nate calls himself that) (on god, look it up) How you gon sneak a man when he’s not looking and then hit him with straight Dragonball Z jabs while making him give you his belt? The winter cold must deteriorate those young nigga’s hearts out there. Alas, I can only wonder where the help was from the camera-man and those various people around asking if that was DJ Nate getting fucked up in front of them
2Chainz v. His Previous Mile Time
The burden that 2Chainz must carry on his shoulders everyday has to be too much for even him sometimes. In his rebranding, he not only changed character, but added an extra stipulation to everyday life. Once you go from being Tity Boi to 2Chainz, everything has to change. Tity Boi was somewhat ambiguous, the meanings behind that name could span across the table. When your name is fucking 2 Chains, the rules are set and straightforward. You must wear 2chainz, there isn’t a choice anymore in the matter. Wearing no chains could be potential suicide and/or existential crisis. So it’s only fair to assume that he is a large target wherever he goes and this footage only confirms it, niggas are popping up out the manholes like TMNT. You see how that nigga just entered the frame like that? Like he had been waiting for this moment his entire life smh this was in San Fransisco too, I can only imagine how crazier this situation would have been in Oakland or Richmond. The instant reaction and dash by 2chainz is what makes the video spectacular though, that nigga was OUT! brah was weaving through cars and maneuvering, you woulda thought he was Nick Van Exel until he fell smh. Also worth noting: word on the street was True Religion started making joggers right after this footage was released
Travis Scott v. Swae Lee
I don’t care what the video looks like, how catchy the song is or what you say have to say, this was a true act of plagiarism down to the very core. I’m not gonna lie, the first time I heard Swae Lee I thought it was Dej Loaf but after a few plays it really grows on you. Apart from the catchiness, you can really hear how much fun Rae Sremmurd have recording their verses and adlibs. So it only makes sense that others would try and shift towards the type of music winning at the moment, but when Antidote dropped it felt a lot more like cosplay than inspiration. How an artist can naturally go from making songs where they’re growling in autotune patois to suddenly making a track where they’re fake singing in the highest pitch their voice can go is beyond my comprehension. Especially when they have a past history of waveriding. Truthfully, I have no negative words to contribute about Travis Scott that haven’t been said in better ways by more knowledgeable people, but the fact that even Mike Wil himself called Travis out says more than we need.
J Money v. Yung LA
Even if you weren’t following the Atlanta music scene at the time, this J Money interview speaks levels above music. In short, J Money, also known as J Futuristic, was angry that another Atlanta rapper Yung LA was stealing his swag. J Money (who presumably hasn’t smoked mid in 16 years) calls him out on taking his catchphrases, flow and even style of demeanor. While his claims are most times factual (Yung LA’s earlier music was nothing like it was after meeting J Money) the best part of the video is watching J Money plead with the camera to free his swag and describe his level of futurism to the fans and the kids.
Yung Berg v. The World
Yung Berg, known for his songs ‘Hey Sexy Lady’ and ‘The Business’, was known more as philanthropist than an artist, as after his initial robbery by Trick Trick’s people he soon supplied the hip hop world with a community chain that everyone could share. His Transformer chain became a must have item in hip hop and was seen on everyone from Soulja Boy to the random kid from Montana who added you on Myspace. This wasn’t his first robbery either, Yung Berg got stuck up yet again overseas for his Batman chain by british hooligan Rowdy-T who not only called him out afterwards on video, but exposed him for fronting on live radio and getting the FBI involved.
There is so much more to say about these incidents, but after the heights of embarrassment Berg has seen in his career, I refuse to comment more on the subject. I can only sum up his impact on hip hop visually
This a post I been kinda thinking on for a min. I thought “why do this? no one’s gonna care”, but fuck if niggas care ima do what I want this my blog my nigga.
You may be confused as to who TYuS is and what the fuck he has to do with PARTYNEXTDOOR. I’m gonna break it down as simply as possible.
TYuS is a PARTYNEXTDOOR wannabe.
TYuS wanna be PARTYNEXTDOOR sooo bad it’s almost pathetic man. The first time I came across TYuS music was when someone “mysteriously” uploaded his music saying it was PND. I honestly think he did it man. An ep by the name of “Ferina Forever” dropped. I heard it and the shit was actually fire. When it came to light that it wasn’t PND I was immediately confused. I kid you not the shit sounds JUST LIKE HIM. Don’t believe me? listen to this and tell me it don’t sound like Jahron :
This nigga literally studied PND so much that he could become him. Usually a nigga will steal a melody or two, but this cat’s whole existence mirrors PND to the t.
He copies his photo aesthetic :
Buddy even tweets exactly like him :
We’ve even come across evidence proving the mirror moves young Ty has done to establish himself as the true FrolicDownTheWay, this is from his old youtube account favorites
One can only imagine Ty’s OVO gpa after studying the Sauga city native for so long. But alas, his sound has developed and he has incorporated new influence into his character. Instead of maintaining his knock off festivities two doors down, Ty has absorbed much of another Canadian soon-to-be legend, Tory Lanez. This is exemplified in his new, highly popular song “City Of The Rose”.
While Tyus may very well be Cory Roadz at this point, one thing is for certain: the kid is good at what he does. Everyone must start somewhere and while he may be a clone, at least he is a productive and hardworking clone. It’s simple to copy, but the effort and time he has put into his music and overall development as an artist most definitely shows and if he can use his talent for good, he may be the next big thing. Or he may just steal from the next big thing before they reach their destiny. Either way, you will hear his name a lot more in the upcoming year.